Ultragenik Keto Hoodia Gordonii has gained great fame due to increased media exposure; So extreme since last year that Hoodia was seen on CBS 60 minutes, BBC, CBS News, Oprah Winfrey's "O" magazine, ABC News and almost appeared on the NBC Today Show with Katie Couric. Due to this intelligence, the demand for Hoodia has been greatly exaggerated and along with this the number of companies leaving the market with fake or tainted Hoodia has also increased considerably.