While more research and industry regulations are needed, Gayle King CBD products have piqued the interest of many Wisconsin residents. But what is CBD? And what are the regulations for CBD in Wisconsin? What You Need to Know About CBD in Wisconsin CBD 101 CBD, or cannabidiol, is one of more than 100 types of cannabinoids, or one type of phytochemical found in the cannabis plant, alongside terpenes, flavonoids, and other active compounds. In addition to CBD, many consumers have likely heard of another popular cannabinoid, THC. This psychoactive compound produces much of the intoxication or high associated with cannabis.